Top 5 Delivered Meal Kits and Specialty Foods Apps on Android in New Zealand - Q4 2022

In the fourth quarter of 2022, the top 5 delivered meal kits and specialty foods apps on Android in New Zealand presented varied performance metrics. Below is a detailed look at each app's weekly downloads and active user trends, based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery maintained a relatively stable download rate throughout the quarter. Starting with 740 downloads in late September, the numbers saw minor fluctuations, with a notable drop in mid-December to 149 downloads before slightly recovering to 283 by the end of the year. Active users for the app started at approximately 27.4K, experiencing a gradual decline to about 21.1K in mid-December, and closing the quarter around 22.5K.

My Food Bag experienced subtle variations in weekly downloads. The app started with 123 downloads at the end of September and saw a peak of 150 downloads in late October. However, the numbers decreased towards the end of the year, reaching a low of 43 downloads in mid-December before recovering slightly to 79 downloads in the final week of December.

Vivino: Buy the Right Wine had a more dynamic trend in weekly downloads, starting with 10 downloads in late September and experiencing a gradual increase, peaking at 40 downloads in the last week of December. Active users showed a similar upward trajectory, starting at 30 and ending the quarter with 96 active users.

EveryPlate: Cooking Simplified had minimal activity in terms of downloads, with numbers ranging from 1 to 2 downloads per week throughout the quarter.

Gousto also reported minimal download activity, recording just 1 download in the week of October 17.

For more detailed insights and data on these apps, visit Sensor Tower. This data provides a snapshot of the competitive landscape and user engagement within the delivered meal kits and specialty foods category in New Zealand.